Where does Sangrita come from?
In Mexico, the term “sangrita” refers to a spicy mixture of tomato juice and various fruit juices.
Heinrich Riemerschmid became acquainted with this drink on a trip to Mexico and brought back a particularly tasty recipe. This was further improved and finally in 1965 Sangrita was introduced as the first drink of its kind in Germany.
Heinrich Riemerschmid trademarked the name Sangrita. Since its launch, Sangrita has enjoyed a veritable triumphant advance in Germany and remains the market leader by far.
Sangrita owes its great popularity not only to its unique taste, but also to its witty label design, with the characteristic outstanding hat on the neck label.